What is UX (user experience)?
UX is how easy and pleasant something is to use: whether people can do what they came to do without getting stuck or annoyed.
In real life
Two shops sell the same bread. In one you find it fast and pay in seconds; in the other you queue twice and can't find the till. That difference is UX.
Try it yourself
Form A
Form A asks for nine things: First name, Last name, Email, Confirm email, Phone, Date of birth, Company, Fax number, Password, with no password hints and a small button labelled Submit.
Form B
Form B asks for an email and a password, shows the password rules as you type, and has a large Create account button.
Both forms do the same job and use similar colours. Make a guess, then send the visitors in.
Where you will use this
- Module 7: Product and business words (conversion rate)Coming soon
- Track 3: Analytics and A/B testsComing soon
Quick check: UX
Question 1 of 3